We'll get that in Waitrose, it'll be cheaper....

Yesterday I overheard a customer telling her partner to put down the vegetables he was about to buy; "we'll get that in Waitrose, it'll be cheaper".

So today I checked her assumption, and am happy to report it was incorrect:

At the moment our broccoli is £2.50 per kilo, Waitrose is £1.69 per 300g head (or £5.64 per kilo, twice the price of ours). Our baby new potatoes are £1.65 per 750g pack (about £2.20 per kilo), Waitrose are £1.49 per pack, but the pack is only 500g (so £2.98 per kilo). Waitrose's cheapest loose potatoes are 86p per kilo, ours are 60p per kilo. Our peppers are £3.50 per kilo, in Waitose they are £4.68. Even the avocados are 99p for small and £1.39 for large compared to our 90p (for what I think is large). In Waitrose the cheapest carrots, onions, lemons and apples cost exactly the same as ours.

There might be plenty of reasons to shop at a supermarket, but thinking the vegetables will be cheaper than the local deli should not be one of them.