Thursday, November 20, 2008
This week I have eventually gotten around to re-displaying the Mortimer Chocolate Powder. Rather than buying cocoa from multinational processors who have blended beans from many different origins to create a uniform taste, the Mortimer Chocolate Company find the best single origin cocoa beans. Like wine and coffee, the flavour of cocoa is influenced by the soil and region it is grown in. And so the Mortimer Chocolate Powders all taste different. It has taken me a while to find enough space in the shop to display the four different origin powders next to each other. Now I have done so I think the product will make much more sense to potential buyers. And with the descriptive card Adrian supplied, choosing a powder is much easier. The hope is that more people will notice and try the powders, though I very much doubt we’ll ever sell as much powder as we do brownies made from the chocolate powder!